How I Work
Three habits that hold across every project here. The case studies are those habits applied.
Design the system, not the screen
One token foundation and one component contract per problem — screens fall out of the structure.
Prototype in production code
I ship what I design — React, TypeScript, and real APIs close the gap between intent and product.
Measure, then simplify
Small, high-confidence A/B tests on high-traffic surfaces decide what stays; structure removes the rest.
Experience
I have learned that hard work puts you where good luck can find you. It all starts by saying, "I wonder..." makes all the difference. Bravery is rewarded. Welcome the future.
HOT TAKE
Blankets should never be tucked under the ends of beds. Let the feet move and breathe freely.
Senior UX Designer
What I Do Best
16 years in business
100+ design tokens shipped
64+ templates unified
7 markets launched
∞ cats admired
Myself, robots, and cats all for the coordinated mission of your success and delight.
