Get Wedge

Get Wedge

Get your slice of the market

Get your slice of the market

Get your slice of the market

Brand Strategy
Research
Brand Identity
UX + Visual Design

Role

Digital Designer

Year

2019

Visual Description


The visual starts with a timeline that shows the historical growth of the stock market. Major events and market traumas are marked on the timeline, such as the Great Depression and the 2008 financial crisis.

The timeline then transitions to a straight line that goes from point A to point B, where point B is higher than point A. This line represents the potential growth of the market over time, even in the face of major events.

The straight line is then transformed into the basis of a wedge logo. The wedge represents the idea that the market has the potential to grow exponentially over time, even in the face of challenges.

Approach


We've adopted a user-centric approach, iterative design, and rigorous testing, ensuring that the app met the target audience's needs and preferences effectively. Established a clear understanding of Wedge brand identity, this includes understanding the brand's core values, target audience, and overall positioning.


  1. We've conducted studies with our audience's finances and preferences through surveys and research, giving us valuable insights.


  2. Analyzed their visual identities to identify what works well and what doesn't. This helped to differentiate their brand and avoid falling into common clichés.


  3. Created wireframes and prototypes based on research insights, refining the designs with user feedback to improve the overall user experience.


  4. Testing the app with users and used their feedback to improve usability and design.


  5. User feedback was used to improve the app, resulting in a better user experience and increased growth.

Approach


We've adopted a user-centric approach, iterative design, and rigorous testing, ensuring that the app met the target audience's needs and preferences effectively. Established a clear understanding of Wedge brand identity, this includes understanding the brand's core values, target audience, and overall positioning.


  1. We've conducted studies with our audience's finances and preferences through surveys and research, giving us valuable insights.


  2. Analyzed their visual identities to identify what works well and what doesn't. This helped to differentiate their brand and avoid falling into common clichés.


  3. Created wireframes and prototypes based on research insights, refining the designs with user feedback to improve the overall user experience.


  4. Testing the app with users and used their feedback to improve usability and design.


  5. User feedback was used to improve the app, resulting in a better user experience and increased growth.

The Solution


The app's user-friendly interface and intuitive design make it easy for users to track their financial activities in real-time, view their transaction history, and receive alerts for upcoming bills and payments. Users can also set budget goals and receive personalized financial advice based on their spending patterns, helping them stay on track and achieve their financial objectives.

Conclusion


The app's success was due in part to its user-centric design process. The team conducted extensive research and user testing to ensure that the app met users' needs and preferences, resulting in a highly effective and user-friendly platform.


The app's range of features, including credit card tracking, transaction management, subscription and bill management, expense control, and budgeting tools, provided users with a comprehensive financial management solution. This helped users to better control their spending, reduce unnecessary expenses, and achieve their financial goals


Conclusion


The app's success was due in part to its user-centric design process. The team conducted extensive research and user testing to ensure that the app met users' needs and preferences, resulting in a highly effective and user-friendly platform.


The app's range of features, including credit card tracking, transaction management, subscription and bill management, expense control, and budgeting tools, provided users with a comprehensive financial management solution. This helped users to better control their spending, reduce unnecessary expenses, and achieve their financial goals




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Creating Since 2010

Twitter

LinkedIn

Currently looking for product design and design engineering roles in the Washington, DC area. If you’re building something where the design system and the code are the same problem — I’d like to hear about it.

hello@molham.ae

© Molham.Works 2026

Back to top

Creating Since 2010

Twitter

LinkedIn

Currently looking for product design and design engineering roles in the Washington, DC area. If you’re building something where the design system and the code are the same problem — I’d like to hear about it.

hello@molham.ae

© Molham.Works 2026

Back to top

Creating Since 2010

Twitter

LinkedIn

Currently looking for product design and design engineering roles in the Washington, DC area. If you’re building something where the design system and the code are the same problem — I’d like to hear about it.

hello@molham.ae

© Molham.Works 2026